I have been holding on the a grandfathered unlimited data plan with Verizon for years. And I vowed that they would have to pry it from my cold dead fingers. Taking away the phone subsidy didn't work nor did their raising the data plan from $29.99 to $49.99 shake me off. Verizon seemed hellbent that they were going to see unlimited data plans die. Thanks to T-Mobile and, to a lesser extent, Sprint, the competition has caused Verizon to reverse themselves and offer an unlimited data plan again. I admit that I am a bit wary of the announcement because for a long time I have been waiting for them to come and take my grandfathered plan away.