Increase sales by what?

Anyone work in retail? I'm trying to figure out how the owner comes up with these ridiculous goals. My favorite was his anger over our store not making goal last month which we figured to be 60% over last year. What store increases their sales that much? I pulled out last year's file and compared last years numbers with the daily goals for this month up to the 14th. I have shifted the numbers to sync up with the day of the week and for the holiday but this is what I got:

TH-2/1:...+2%
FR-2/2:...+4%
SA-2/3:...+3%
SU-2/4:...+11%
MO-2/5:...+5%
TU-2/6:...+8%
WE-2/7:...+26%
TH-2/8:...+6%
FR-2/9:...+49%
SA-2/10:..+15%
SU-2/11:..+21%
MO-2/12:..-11%*
TU-2/13:..+55%
WE-2/14:..+33%

Does that make sense to anyone? I swear he pulls numbers from the deepest reaches of his ass.

*Yeah, you read that right. It's a negative.

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